How can a WordPress site change the world?

In 2014 a group of citizens from neighborhoods surrounding a forest in suburban Atlanta formed an alliance to save the forest from being destroyed to allow development of cluster homes. A WordPress site was a key strategic component of their successful advocacy effort that resulted in the creation of Briarlake Forest Park.

The blog form afforded an ideal way to present timely messages that moved the advocacy effort forward – it allowed for in-depth analysis and instantaneous communication to an audience of at least 1,500 concerned neighbors.

This talk at WordCamp Jacksonville 2017 highlighted key pages and posts, explaining how presenting this information at this particular time in this particular way made an impact within the county government that ultimately resulted in the decision to save the forest.

Click the SlideShare link in the lower right corner of the frame to view the explanatory notes.